Many, and I mean many people immediately want to lift their Wranglers. I as well, would love to, but it does come with a price.
One major thing to consider before lifting and adding larger tires, is what gear ratio your differentials have and if the transmission is auto or manual.
Having 3:07 gears and moving up to 33" or 35" tires will simply leave your JK powerless for the most part. More so with an auto transmission. Even 3:73 gears with 33" tires is pushing it, and 35" tires I would suggest re-gearing.
There is much to consider with all the moving parts, especially to do it "correctly".
If your JK will never see the off-road and you can live with the performance loss, it is your prerogative to add a lift and throw on 35" tires with less than recommended axle gear ratio.
I love the look of properly setup and lifted Wranglers, but it will cost me lift + installation + rims (not a fan of wheel spacers) + tires. So I am in no hurry to jump into that. My 2 door Willys has 3:73 gears and 255/75R-17 tires that equate to 32.1" tall, so not far off from the max size I would go of 33". It is plenty capable off road and is a looker on it.
So it really comes down to your reasons/necessity/requirements/wants. I am all for lifting, but do not forget there is typically more involved than simply the lift and larger tires.
Here are 2 excellent resources from this site that Chris posted:
Lifting:
https://wranglerjkforum.net/threads/general-information-about-lifting-your-jeep-wrangler-jk.26197/
Tire sizing:
https://wranglerjkforum.net/threads...fit-with-no-lift-on-a-jeep-wrangler-jk.26023/
I hope you found this helpful in some way!